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New SHIFT eBook: How Social Media Broke PR (and how to fix it)
In the past, PR and marketing had a clearly defined, specific process to generate attention: work with media gatekeepers and get clients the “hits”. We hit our Rolodexes, sent in bylined articles,...
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Free eBook for Social Good: Tap to Market Mobile Marketing
A short time ago, SHIFT Communications was pleased to participate in the United Way’s Youth Venture Conference as part of our charitable work to stay connected to our community. One aspect of that...
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The State of Social Media: a new eBook from SHIFT
Few things matter more to digital marketers than social media. In just a decade, social media has become one of the dominant marketing and communications channels. Only the mobile revolution has grown...
View ArticleCultivating Influence: Identify, Reach, and Engage Influencers
Influencer marketing is much more than who has the largest number of followers. In our new eBook, Cultivating Influence, we’ll explore influencer management and marketing in depth: Why does influence...
View ArticleThe Modern Guide to Trade Show Marketing
Marketers are continually looking to improve ROI, and in the recent past have leaned heavily on online and social tools to drive efficient and measurable results. The one area in the marketing mix that...
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National Health IT Week: A Look at Healthcare in 2030
In celebration of National Health IT Week, the SHIFT Communications Healthcare Team took to the streets (figuratively speaking) to gather insights from some of the leading minds in healthcare. We asked...
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